What are Flexible Displays?

When organic light emitting diode displays (OLED) began to enter mass markets in 2004, consumers found that the new screens were lighter, brighter, and more energy efficient. In contrast to traditional glass-based LCD units, these new displays could be manufactured on thin, pliable plastics, prompting the term "flexible displays.” The popularity of OLED screens is largely due to their electroluminescence, which makes for more readable displays. The arrival of the world’s thinnest OLED display in 2008 by Samsung introduced a screen that was pliable and could easily be folded — features that gave rise to ideas for unbreakable smartphones and bendable tablets. By 2009, popular news outlets including CBS and Entertainment Weekly were including “video in print” inserts in smaller circulations of their magazines, demonstrating the new technology. In late 2012, LG, Samsung, and Philips, among other major players in the electronics industry, announced plans to mass-produce flexible displays by 2013, and Apple recently patented its own pliable display.