What is Location Intelligence?


Location intelligence refers to the mapping of the geographic relationships associated with data. Resources including GIS are used to provide individuals and organizations with information about how people are interacting with various applications and services based on their location. Through combinations of trilateration, WiFi fingerprinting, and crowdsourcing data, the data and patterns achieved through location intelligence are extremely accurate. Smartphones and tablets are naturally driving the proliferation of this technology because of their built-in location-sensitive sensors, WiFi signals, gyroscopes, magnetometers and accelerometers, and other features. Major players in the mobile and wearable technology space, such as Apple and Google, are rapidly acquiring the latest location intelligence technologies with the goal of enhancing the ways in which consumers interact with their surroundings. Apple recently purchased Locationary, a start-up that leverages crowdsourcing and game mechanics to update a database of location information for businesses. Additionally, they acquired WiFiSLAM, a company that specializes in employing WiFi signals, GPS, and sensors to track user movements within buildings. WiFiSLAM uses pattern recognition and machine learning to detect relationships between the data collected through all of the sensors in a device to create reliable indoor maps. Ultimately, location intelligence is poised to help people better understand their environments and even contribute their own measurements in an effort to map the entire world, inside and out.