What are Mobile Apps?


There is a revolution that is taking place in software development that parallels the changes in recent years in the music, publishing, and retail industries. Mass market is giving way to niche market, and with it, the era of highly priced large suites of integrated software has shifted to a new view of what software should be. Smartphones such as the Galaxy, iPhone, and Android have redefined what we mean by mobile computing, and in the past three to four years, the small, often simple, low-cost software extensions to these devices — apps — have become a hotbed of development. New tools are free or sell for as little as 99 cents. A popular app can see millions of downloads in a very short time, and that potential market has spawned a flood of creativity that is instantly apparent in the extensive collections available in the app stores. These retail phenomena provide an easy, fast, and totally new way to deliver software that reduces distribution and marketing costs significantly. Apple’s app store opened in July 2008; Google’s followed in October of that year. By September 2012, more than 55 billion apps had been sold or downloaded; simple but useful apps have found their way into almost every form of human endeavor. Mobile apps are particularly useful for learning as they enable people to learn and experience new concepts wherever they are, often across multiple devices.