What is Quantified Self?


Quantified self describes the phenomenon of consumers being able to closely track data that is relevant to their everyday lives through the use of technology. The emergence of wearable devices on the market such as watches, wristbands, and necklaces that are designed to automatically collect data are helping people manage their fitness, sleep cycles, and eating habits. Mobile apps also share a central role in this idea by providing easy-to-read dashboards for consumers to view and analyze their personal metrics. Empowered by these insights, many individuals now rely on these technologies to improve their lifestyle and health. Today’s apps not only track where a person goes, what they do, and how much time they spend doing it, but now what their aspirations are and when those can be accomplished. Novel devices, too, are enabling people to track their lives automatically, such as the Memoto, a camera worn around the neck that is designed to capture an image every half minute. As more people rely on their mobile devices to monitor their daily activities, data is becoming a larger part of everyday life.