What is Single Sign-On?


With cellular networks covering a larger area of the globe, and wi-fi freely available in more restaurants, stores, and even public transit, people have grown accustomed to surfing the web anywhere at anytime. A thriving tablet and smartphone market means that people are accessing the Internet from a number of devices and are constantly changing between them throughout their daily lives. To address the user experience of switching between mobile devices, companies are implementing single sign-on, or the use of one authentication process to access multiple websites, in order to make the user experience seamless. It's now possible, for instance, to register with website that has never been visited before simply by signing-in with one's Facebook or Google credentials. With less effort put toward recalling and re-entering passwords for multiple websites, users can navigate the web with greater ease and accessibility.